How Happl Helps Birdie Balance Flexibility with Risk Management

About Birdie

Birdie is a UK-based health tech company founded in 2017 with a mission to reinvent care for the better. Their platform supports homecare providers with tools for care management, rostering, compliance and finance, helping teams deliver more efficient, personalised care while empowering older adults to live at home longer.

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The problem

Birdie wanted their benefits offering to feel inclusive, effective and aligned with their values. But the options available to them felt too generic, and didn’t provide the flexibility or impact they were looking for. They needed a solution that could go further — supporting both employee choice and organisational needs.

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The mission

Birdie set out to design a benefits experience that would truly support their employees while strengthening their EVP. Their aim was to offer flexibility and autonomy for individuals, while retaining the ability to manage risk and ensure benefits remained aligned with business goals. They wanted a platform partner who could evolve with them and continue to add value as their needs grew.

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Birdie’s story shows how the right benefits partner can deliver inclusive, flexible solutions that reflect company values, empower employees and strengthen EVP. Research shows that 70% of employees say personalised benefits improve their loyalty to their employer, making Birdie’s approach both people-focused and strategically smart.

_{Source: MetLife, 2023 Employee Benefit Trends Study}

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The Happl solution

“Happl have helped us level up our benefits offering in a truly tangible way. We firmly believe in offering inclusive and effective benefits rather than offering the same old tired basics. With Happl our employees have access to so many different discounts and opportunities! We’re also able to manage the benefits that are specific to us, giving our employees autonomy while maintaining an ability to manage any risk. We’re so excited by the developments Happl continue to make which really align with our values.”

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Beyond the platform itself, the partnership between Birdie and Happl has been a source of real value. “More than this, our working relationship with the Happl team brings us real joy. We collaborate together and their wealth of knowledge also helps us in our development of our EVP. Recently they’ve supported us in shaping a truly levelled up PMI offering and their insight and knowledge of the landscape has been so valuable to us!”

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Birdie’s story is a great example of how benefits can be modernised to reflect company values while empowering employees with choice and autonomy.